Headline RePLAY – 6.18.12

Today on Headline RePLAY: EA wants to make Dead Space more “accessible,” Mistwalker is looking into making more action-RPGs and Australia creates an adults-only rating for video games.


What does it take for a franchise like EA’s Dead Space to thrive in the modern AAA, big-budget marketing environment? Accessibility and a massive audience, says  EA Labels boss Frank Gibeau.

“So we embraced that idea [co-op] and we tried to open up the accessibility of the IP a little bit by adding a little bit more action, but not undermining the horror,” Gibeau explains in an interview with CVG.  “We can’t not be a horror game because that’s what Dead Space is.”

“We’re pushing it in areas such as environment, co-op and at the same time we definitely do not want to piss off our fans by taking it too far from horror,” Gibeau elaborated. “We’re very self aware of that—we listen to the fans and we hear them.”

It all comes down to numbers and finances, says Gibeau, citing the massive audience required to maintain the Dead Space franchise.

“In general we’re thinking about how we make this a more broadly appealing franchise, because ultimately you need to get to audience sizes of around five million to really continue to invest in an IP like Dead Space. Anything less than that and it becomes quite difficult financially given how expensive it is to make games and market them. We feel good about that growth but we have to be very paranoid about making sure we don’t change the experience so much that we lose the fanbase.”

|Source: CVG


Beyond making new iOS games, The Last Story’s lead designer Takuya Matsumoto revealed in an interview with GameZone that Mistwalker is looking to make more action-RPGs for the Wii U.

“The development team and Sakaguchi-san are looking forward to making more [action-RPGs],” Matsumoto told GameZone, “especially for the Wii U because it has another [screen] right in front of you that will add another level of strategic elements into the action-RPG. So we are really looking forward to it, but we haven’t really planned anything.”

Interesting! It looks like the Wii U is the system to watch for future action-RPG titles from Mistwalker!

|Source: GameZone


In an effort to curb minors buying “unsuitable material”, the Australian Parliament has created a new adults-only rating in the video games rating system through the passing of the Classification (Publications, Films and Computer Games) Amendment (R18+ Computer Games) Bill 2012.   

“The R18+ category will inform customers, parents and retailers about which games are not suitable for minors to play and will prevent minors from purchasing unsuitable material,” said Home Affairs Minister Jason Clare.

The bill has received overwhelming support, as the R18+ rating allows for more games to reach Australian shores when the previously held MA15+ rating usually banned overseas adult-only games or were given a lower classification, consequently permitting children to buy them.  

|Source: News.com.au

No comments:

Post a Comment