Today on Headline
RePLAY: Sony’s marketing bill for the PS Vita, Online Passes are creeping into
handhelds and Blizzard has a lot of employees.
Sony really wants you
to get a PlayStation Vita. So much, in fact, they spent $50 million in
marketing it!
Even John Koller,
senior director for PlayStation handhelds, observed it’s “the largest platform
launch in terms of marketing investment we’ve ever had.”
According to a report
by the New York Times, Sony’s grand
marketing campaign includes television commercials, billboards, retail partnerships,
digital banner ads and social media. “Never Stop Playing” is going to be the
campaign’s theme, and it’ll featured on many of the ads in addition to the Twitter-influenced
hashtag: #gamechanger
Sony is targeting “men
in their 20s who play video games eight hours a week or more and own a
PlayStation 3 console.”
*Source: The New York Times
In what may be the
start of an invasion we’re now seeing online passes in handheld games. Joystiq
received word last month that the Japanese version of Hot Shots Golf: World Invitational for the PS Vita included an
online pass. With the North American PS Vita embargo lifted, Joystiq has now
confirmed that online passes exist in the American version as well.
Out of all the other
launch titles, Wipeout 2048 is the
only one to join the ranks of the online pass invasion force.
*Source: Joystiq
Blizzard Entertainment
is a massive company, so massive that it employs 4,700 workers, across 11
cities, Gamasutra reports.
Blizzard co-founder
Frank Pearce revealed the amazing statistic at a panel during the DICE
executive summit in Las Vegas. A majority of the employees are customer
support-related, but there are 750 workers in product development for the major
Blizzard franchises including WoW,
StarCraft and Diablo.
*Source: Gamasutra
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