Showing posts with label Frank Gibeau. Show all posts
Showing posts with label Frank Gibeau. Show all posts

Headline RePLAY – 7.3.12

Today on Headline RePLAY: EA is going to be a 100% digital company, a new direction for the Super Smash Bros. series and members of the European Union can resell used downloaded games.  


EA Labels boss Frank Gibeau is moving from prediction to absolute certainty: the publisher is going to be a 100% digital company.

“It’s in the near future. It’s coming,” Gibeau told GamesIndustry International. “We have a clear line of sight on it and we’re excited about it. Retail is a great channel for us. We have great relationships with our partners there. At the same time, the ultimate relationship is the connection that we have with the gamer.

“If the gamer wants to get the game through a digital download and that’s the best way for them to get it, that’s what we’re going to do,” he said. “It has a lot of enhancements for our business. It allows us to keep more that we make. It allows us to do some really interesting things from a service level standpoint; we can be a lot more personalized with what we’re doing. “

This doesn’t mean that EA is throwing brick-and-mortar stores like GameStop under the bus, however.

“But if customers want to buy a game in retail, they can do that too,” Gibeau clarified. “We’ll continue to deliver games in whatever media formats make sense and as one ebbs and one starts to flow, we’ll go in that direction. For us, the fastest growing segment of our business is clearly digital and clearly digital services and ultimately Electronic Arts, at some point in the future…

“We’re going to be a 100% digital company, period. It’s going to be there some day. It’s inevitable.”



Super Smash Bros. Brawl contained a mother lode of new content ranging from new characters, an exhaustive cast of multiplayer options to a campaign-based “Adventure Mode.”  Fans expecting more in its 3DS and Wii U iteration may be in for some disappointment, as the director of franchise says that the series is in for a new “change of direction.”

“It isn’t a matter of ‘if the next game has 50 characters, that’ll be enough.’ There is a certain charm to games that have huge casts of playable characters, but they tend to have issues with game balance and it becomes very difficult to fine-tune each character and have them all feel distinctive…” director Masahiro Sakurai told Nintendo Power.

“In terms of quantity, we’ve probably already reached the limit of what’s feasible. I think a change of direction may be what’s needed.”



Publishers cannot stop consumers from reselling downloaded games, the Court of Justice of the European Union ruled.

“An author of software cannot oppose the resale of his ‘used’ licenses allowing the use of his programs downloaded from the internet,” the ruling stated.

According to the Court, customers in the EU are free to sell their downloaded games, regardless of what End User License Agreement has been signed.  

“Therefore, even if the license agreement prohibits a further transfer, the rightholder can no longer oppose the resale of that copy.”

The decision suggests that a license-holder can even download from the publisher’s website as a “lawful acquirer.”

“Therefore the new acquirer of the user license, such as customer of UsedSoft, as a lawful acquirer of the corrected and updated copy of the computer program concerned, download that copy from the copyright holder’s website.

|Source: Eurogamer

Headline RePLAY – 7.2.12

Today on Headline RePLAY: The Castlevania series is compared to the Batman movies, Seth Killian joins Sony and EA’s plan for world domination—by stamping premium services on many IPs as they can.  


If Koji Igarashi’s take on the Castlevania series is like Tim Burton’s Batman, then David Cox is Christopher Nolan, the Lords of Shadow producer says.

“It’s a reboot of the franchise in a different universe than what you know. It’s a different take on the mythology,” Cox told Kotaku. “It’s a bit like the difference between Tim Burton’s and Chris Nolan’s Batman. It’s the same character, it’s the same universe, it’s a work of genius—but they’re both very different takes on it.”

“In many ways, we see Dracula as our Dark Knight,” Cox continued. “Sure, people kind of know what to expect now, but much like the new Batman films we want to sort of shatter those expectations with the next one. People are going to expect more of the same but we’re not going to give them more of the same—we’re going to give them something really different.

“Lords of Shadow one was kind of the origin of Dracula or “Dracula Begins” if you like, and Lords of Shadow 2 will be the conclusion to the saga—“Dracula Rises.”

|Source: Kotaku


Seth Killian left Capcom with the adoration and respect from fans and the fighting game community recently, but left little word to where he is heading next. So, where is Killian now?

“I’m the lead game designer for Sony Santa Monica’s external division,” he revealed to Kotaku in an email interview. “That’s the group that works with Sony’s outside studios, which includes groups like Giant Sparrow (The Unfinished Swan), SuperBot (PlayStation All-Stars), ThatGameCompany (Journey), Queasy (Sound Shapes) and lots more.

“I expect the role will vary from project to project depending on the teams’ strengths,” Killian elaborated, “but overall I’ll be working with the teams on all design and creative aspects of the games in collaboration.”

|Source: Kotaku


Frank Gibeau is quite… frank about EA’s direction within the video game industry. In another interview with GamesIndustry International, the EA Labels boss revealed that he wants to expand Battlefield 3’s Premium Service to other IPs.

“We’ve launched subscription businesses in our other categories,” he said. “We had EA Sports subscription before Elite came out, so adding that component to the design is not a reaction. It’s something we’d always been considering and we had been looking at. We didn’t have it ready for launch and it took us some time to get it prepped.

“Having said that, they [Activision] did something really innovative and if your competitor does something innovative and you think it applies to what you can do, then there’s no harm in doing that,” Gibeau continued. “This is an industry where people have a lot of oneupsmanship and if somebody innovates, you match it or you exceed it.”

Apparently, it’s a popular service too, as it already attracted over 800,000 subscriptions in its first two weeks.

Headline RePLAY – 6.18.12

Today on Headline RePLAY: EA wants to make Dead Space more “accessible,” Mistwalker is looking into making more action-RPGs and Australia creates an adults-only rating for video games.


What does it take for a franchise like EA’s Dead Space to thrive in the modern AAA, big-budget marketing environment? Accessibility and a massive audience, says  EA Labels boss Frank Gibeau.

“So we embraced that idea [co-op] and we tried to open up the accessibility of the IP a little bit by adding a little bit more action, but not undermining the horror,” Gibeau explains in an interview with CVG.  “We can’t not be a horror game because that’s what Dead Space is.”

“We’re pushing it in areas such as environment, co-op and at the same time we definitely do not want to piss off our fans by taking it too far from horror,” Gibeau elaborated. “We’re very self aware of that—we listen to the fans and we hear them.”

It all comes down to numbers and finances, says Gibeau, citing the massive audience required to maintain the Dead Space franchise.

“In general we’re thinking about how we make this a more broadly appealing franchise, because ultimately you need to get to audience sizes of around five million to really continue to invest in an IP like Dead Space. Anything less than that and it becomes quite difficult financially given how expensive it is to make games and market them. We feel good about that growth but we have to be very paranoid about making sure we don’t change the experience so much that we lose the fanbase.”

|Source: CVG


Beyond making new iOS games, The Last Story’s lead designer Takuya Matsumoto revealed in an interview with GameZone that Mistwalker is looking to make more action-RPGs for the Wii U.

“The development team and Sakaguchi-san are looking forward to making more [action-RPGs],” Matsumoto told GameZone, “especially for the Wii U because it has another [screen] right in front of you that will add another level of strategic elements into the action-RPG. So we are really looking forward to it, but we haven’t really planned anything.”

Interesting! It looks like the Wii U is the system to watch for future action-RPG titles from Mistwalker!

|Source: GameZone


In an effort to curb minors buying “unsuitable material”, the Australian Parliament has created a new adults-only rating in the video games rating system through the passing of the Classification (Publications, Films and Computer Games) Amendment (R18+ Computer Games) Bill 2012.   

“The R18+ category will inform customers, parents and retailers about which games are not suitable for minors to play and will prevent minors from purchasing unsuitable material,” said Home Affairs Minister Jason Clare.

The bill has received overwhelming support, as the R18+ rating allows for more games to reach Australian shores when the previously held MA15+ rating usually banned overseas adult-only games or were given a lower classification, consequently permitting children to buy them.  

|Source: News.com.au