Headline RePLAY – 3.27.12

Today on Headline RePLAY: The makers of Draw Something gets picked up by Zynga, a Mass Effect 3 cupcake campaign and the Navy wants to obtain user information from videogame consoles.   


Before Draw Something came along, Omgpop wasn’t doing so well: the company only had $17 million from investors and 35 games made—all of which brought little revenue. Omgpop was on the fast track of running financially dry by May if it wasn’t for Draw Something’s wild success. That very success led the company to be bought out by Zynga for $180 million.

“I had $1,700 in my bank account yesterday,” said Charles Forman, the founder of the New York-based studio, “and now I have a whole lot more.”

Initially, Draw Something only drew 30,000 downloads on release, but 10 days later, the downloads quickly approached and surpassed one million. When players posted their sketches on Twitter and Facebook and topped the Apple App Store charts the game started to generate hundreds of thousands of dollars per day.

“It never slowed down,” said Dan Porter, Omgpop’s chief executive. “The bigger it got, the bigger it got.”

Once Zynga caught wind of Omgpop’s success, the San Francisco-based company wasted no time cooking up propositions. A deal was announced Wednesday, and by Thursday all of Omgpop’s employees started working for Zynga.

*Source: New York Times


What better way to protest Mass Effect 3’s ending than sending hundreds of cupcakes to BioWare’s front door at Edmonton, Canada?

Enter the “RetakeME3 – Cupcake Campaign,” the latest movement to get BioWare to change the endings for Mass Effect 3 but to also “let BioWare know, that we trust them, and have faith in them.”

LoganKey, the campaign’s organizer, explains:

We are currently trying to organize the delivery of a mass of cupcakes to Bioware's studio in Edmonton. All the cupcakes will be divided into equal parts Red, Blue and Green colors... but they will all taste exactly the same. If you'd like to participate, please check out the thread below and let us know.   

This coming week, we should send Bioware boxes upon boxes of a dozen cupcakes. We are taking ideas as to what sort of notes we should have attached on each box. Some possibilities include:

- “No matter what color you choose, they all taste the same”;
- “No matter what color you choose, it’s all vanilla ;-D”
- “We rage because we love”

The campaign already exceeded its modest $1,005 goal at $1,131 and is ready to green light Fuss Cupcakes to start baking; the bakery will deliver the 400 cupcakes to BioWare.



Hide your files, hide your videogame consoles, ‘cause the Department of the Navy has contracted a company aptly called Obscure Technologies to obtain information from overseas, pre-owned consoles.

The almost $200,000 project aims to collect “sensitive and significant information from previous owners” by developing hardware and software tools that can be used for “extracting data from videogame systems.”

Obscure Technologies was chosen for the project because of their “substantial experience” working with videogame consoles’ “hardware of embedded systems” that contain “anti-tampering technology.” Notably, their lead scientist even reverse engineered a Xbox.

The project is prohibited from targeting any “U.S. persons.”

*Source: FedBizOpps.Gov via Kotaku

No comments:

Post a Comment